By 1987 this had evolved into the scratch-off lottery ticket we know today, with Astro-Med, Inc. We can trace scratch cards back to the early 1970s, when scientist John Koza and marketing specialist Daniel Bower joined forces to generate a computer-generated instant lottery game for Scientific Games Corporation (SGC). The main objective for the player is simple: scratch away the card's surface to unveil cash prizes. Scratch cards (also known as scratchcards, scratchers, or scratch off tickets) are a popular form of gambling entertainment, both in their traditional physical card form and online.